Break down of coin life:
Stage 1: Tokenization
- Convert paper/physical or digital good to a coin/token/crypto
- Name, add symbol and have it on a blockchain (ERC20)
Stage 2: Distribution (this is where many get stuck)
- Get coin listed on the third-party centralized platform (Binance, Coinbase or other large platforms)
- Broker/static price offering (let people buy token at more less static prices)
- Get coin on own market/exchange (open orderbooks trading, HollaEx Kit)
- Provide a token staking/lock system (lock and reward more tokens to people lock hardest and longest)
- DEXs (Uniswap, 0x)
Stage 3: Backing the token
- Giving coin real value by backing it, attaching coin to real-world value (goods, cashout and communication)
-Governance - Give utility, web applications and stuff that work with the coin (think redeeming systems and ways to pay for stuff with coin)
- Allow full speculation on a token/coin to find the real value/price (pretty much open orderbook trading)
Lot of effort goes into marketing and communication (this gives a good sense of the work and costs in marketing view_cost_here.png) in stage 2 which will burn a coin creator, business or anyway out. Just look at Atari they still struggling to really communicate what is going on with their coin and they are a huge brand name.
I think people should probably not under estimate how hard stage 2 is and focus more on 3 first.