Description: A new DAO formed to run a public relations campaign on behalf of the crypto industry and DAO ecosystem.
Manifesto/Vision: We are shifting the public perception of the social tokens within DeFi, raising awareness and countering disinformation to improve positioning for regulators and increase trust and reach with the industry.
Problem: The media and the public do not understand the industry and especially the opportunities beyond Bitcoin. Because that is the conversation in the news, some of the public and policymakers are calling for regulations on the industry that could make creation and sharing expensive or impossible.
Solution: Policy DAO will work with RLY DAO and its members with the conversation to counter misinformation and educate the media, the public, and regulators about the opportunities and the benefits of crypto.
Product: The product will be a DAO that will establish the message and policy goals, media train spokespeople and produce ads to build a voice for DAOs and shift public and policymaker perspectives. What this will look like is putting RLY DAO and it’s members on the same stage as CNN (example) and other national news outlets to influence the regulation of the social token space, this will allow more builders to adopt and build in the social token ecosystem.
RLY Integration: Rally will be funding research into consumer and policymaker attitudes and beliefs around crypto, NFTs, and DAOs. At the end of the research, Rally members will have the chance to sit in on a briefing of the findings and those findings will lay the ground work for the DAO’s advocacy for the industry.
For a detailed explanation of each deliverable, please see the deck attached in the additional resources. Each of these deliverables is listed in the month it will be initiated. Some deliverables, like the poll and website development may stretch slightly beyond the hard stop of a month. That will not impact cost.
- Foundational research to create a data-backed map of the landscape of public and policymaker beliefs, understanding, and attitude on crypto and DAOs. This will lay the foundation of strategy and messaging for the coalition. Rally members can have the opportunity to media train and participate in news interviews and public awareness ads.
- Management ($25k)
- In depth interviews ($15k)
- Geopolitical intelligence ($40k)
- 360-Landscape analysis ($20k)
- Audience analysis ($20k)
- Data-Driven media list ($20k)
- Public perceptions poll ($80k)
Validation: MetaCartel has joined the DAO along with others in negotiation stage to join.
Progress: So far, the DAO has been established. The next step will be a round of research to establish a data-backed lay of the land and strategy, and with that in hand, the DAO will begin to introduce its messages to the public through the news, events, and advertising.
Differentiation: There are groups focused on the issue of regulations. This specific effort will represent the DAO ecosystem, which has different interests than more centralized companies.
DAO Launch Members:
- Terra Setzler - PR and political expert
- MetaCartel - grant giving DAO promoting web3 builders
Grant Request: $220,000 USDC in $RLY
Funds: Raising $5M with $10,000 committed
Help: Other DAOs in the DeFi and token space wanting access to national awareness opportunities
Additional Resources: More details on the specific deliverables can be found here: https://drive.google.com/file/d/1NqhHfxUaipWTbVYbUla3lS-IM061DaHM/view?usp=sharing