Proposal Title
RLY Launchpad Program (Asia-Pacific)
Description
We are excited to design and deliver a RLY Launchpad Program for Asia-Pacific. The program will focus on growing the RLY ecosystem by finding and supporting creators in Asia-Pac to build on the platform, while also promoting RLY and its benefits/value to the region.
Manifesto/Vision
Metarise is a web3 venture fund and accelerator, focused on identifying, attracting, developing, and supporting the next generation of web3 talent and projects. We’ve been doing exactly this for almost a decade at Collective Campus, and now we’re turning our attention to web3.
Problem
There are so many amazing protocols like RLY but not everyone knows about them. Web3 ecosystem development funds have billions of dollars to attract talent and projects - but money is one thing, finding and developing talent and worthwhile projects is another.
That’s where we come in.
We want to get RLY in front of creators across Asia-Pacific looking to take their brand to the next level.
In Solution
We will run a dedicated launchpad program for RLY to not only grow the brand in this region but also find talent to build on your platform. The program will go on for approximately 4 months:
Month 1: Branding and website development
Month 2-3: Marketing and creator search, Shortlisting of creators
Month 4: Pitch day for shortlisted creators, Linking of top creators with RLY for further support
Some of the benefits for RLY
- Branding, PR release and marketing exposure in Asia-Pac region
- Increase visibility and trust within the web3 ecosystem as a supporter of new projects
- Access to pitch day for RLY team
- Branding and presentation (10min presentation from a RLY leader) on pitch day
- Access to the full list of creators that apply for the launchpad
- Ability to offer grants and further your ecosystem to creators that present on pitch day
- Invitation to be a guest on The Metavise Podcast
- Three articles will be created about the program but also the value for creators in leveraging social tokens.
Timeline (2022)
June 13 - June 17: Branding
June 20 - July 1: Website development and prepare media/PR
July 4 - August 26: Marketing and scouting, Gather applications on website
August 29 - September 2: Shortlist top creators
September 5 - September 16: Pitch Day, Close and final report
Validation
METARISE is a spin-off of Collective Campus, an innovation and startup accelerator established in 2015 and incorporated in both Australia and Singapore with clients all over the globe.
Since running its first startup accelerator in 2017, Collective Campus identified and nurtured 90 early-stage startups through its corporate startup accelerator and partnership programs, having assessed applications from over 3,000 startups across the globe.
75 of these 90 startups are still active, and 22 have subsequently gone on to raise a collective US$185 million, at an approximate combined valuation of US$1 billion.
We have been working with talent, creators and startups across the Asia-Pac region for the last 7 years and believe we can bring awareness in this area that will significantly support the growth of the RLY protocol.
Collective Campus’ efforts have been acknowledged on several occasions by the Australian Department of Infrastructure and Innovation, rewarding it with AUD$1 million worth of grant funding to support its startup ecosystem development efforts in the country.
Collective Campus has also been an active startup ecosystem development partner of the Korean government, having run the Australian and New Zealand leg of its K-Startup program on three occasions.
Differentiation
We have network effects across the region, having built strong relationships with various web3 projects such as Enjin and Sandbox. In addition, we have strong connections with web3 communities such as ETH Down Under.
We will also market and promote the program for RLY via our podcast (The Metarise Podcast), Metarise newsletter and newly created content specific to the RLY Accelerator. Our podcast has had founders from web3 projects such as Sandbox, RFox, Cryptovoxels and Krause House.
Finally, we will work directly with ETH Down Under (currently scheduled for December 2022) and request a speaker from the RLY Ecosystem (DAO, RLY Network Association, Superlayer) to attend and present/join a panel.
This is just some of the additional value we can bring to the table. We view this as a long term relationship.
Team
Steve Glaveski - Co-Founder at Metarise, Co-Founder at Collective Campus, Host of Future Squared podcast, Co-host of the Metarise podcast, Wiley Author, Harvard Business Review writer
Shay Namdarian - Co-Founder at Metarise, Co-Founder at Collective Campus, Co-host of the Metarise podcast, Previously at Ernst & Young, Accenture and Capgemini.
Grant Request $
500,000 $RLY Tokens
Funds
Phase 1: Branding (1 week)
Develop the RLY Launchpad brand to be used for the delivery of the program.
Deliverables: Logo, Color pallette, Font, Imagery, tagline/mission
Funds: 50,000 $RLY tokens
Phase 2: Website Development (1 week)
Develop the website for the program that will cover key information about the launchpad and also allow creators to apply.
Deliverables: Website that includes program overview, key dates, FAQs, application form and contact form.
Funds: 50,000 $RLY tokens
Phase 3: Marketing Planning (1 week)
Develop key material to drive marketing efforts.
Deliverables: Press Release, List of publications to reach out to with press release, Checklist of activities to be undertaken to market program
Funds: 50,000 $RLY tokens
Phase 4: Marketing Execution (8 weeks)
Market the program in Asia-Pac and drive quality creators to apply to the launchpad. Our team will be reaching out to our network, sharing the program details in various groups (eg. Dao Under), targeting specific creators via platforms such as LinkedIn, social media outreach, holding meetings with creators interested in the program, running a Q+A session for creators interested in the program etc.
Deliverables: RLY episode of metarise podcast, 3 articles about RLY to help grow brand, List of creators that have applied to the launchpad and their completed applications
Funds: 225,000 $RLY tokens
Phase 5: Pitch Day Planning and delivery (3 weeks)
Planning and delivery of the virtual pitch event for the shortlisted creators. Creators will be mentored and supported in preparing for their pitch.
Deliverables: Shortlist of creators for pitch event (between 10-15), Pitch event agenda, Pitch event (and recording), Final report with all the key outcomes of the program including key media and creators.
Funds: 125,000 $RLY tokens
Help
We would require some expertise from RLY to help with promotion but also some incentives for creators to apply to the program (support in the form of grants/mentoring etc.)
Additional Resources
Other programs we have delivered:
- Web3 Startup Launchpad (Aus/NZ) - In progress
- Village Roadshow VR/AR Accelerator
- Charter Hall PropTech Accelerator
- Allens Linklaters Startup Program
- Bank of New Zealand Startup Program
