I’d love to start a discussion here about creating a $RLY fund to test out sponsorships for esports tournaments. Ideally, I’d like us to setup a framework to streamline future proposals for tournament sponsorships. I think this would be a great way to introduce larger twitch and esports audiences in general to the benefits of the Rly platform and network.
Some ideas to kick off a framework, though it’d be great to whittle these down to be less burdensome but still achieve the goal of ensuring an impactful grant which I would initially call out to be onboarding new creators, users and building brand awareness.
If we accept that a framework would be useful, please consider these ideas as a starting point.
Timeline: Proposals must be submitted prior to the tournament start date.
Viewer count: Instead of requiring some threshold, perhaps we could require the proposal to list the average or current viewer count on Twitch (or alternative platform/ viewer metric).
Prize cap: $RLY amount not to exceed x $RLY or usd equivalent at time of grant. This could vary a lot and I think we could leave this open to be exceeded if the potential of the sponsorship was greater. For instance, a LOL sponsorship would likely have a higher threshold to be accepted or meaningful. As RLY price stabalizes, might become best practice to list this in just $RLY?
Prize distribution: Should we consider a cap to the number of accounts this would be sent to? Would it be practical to distribute to tournament organizer or representative directly? This might be a category to be left more broadly open to the discretion of the proposer to best fit the tournament/team/player structure.
Point of contact: An introduction must be made between a tournament representative and Rally administrator as a prerequisite to final approval after the proposal is complete. Fraud prevention.
Sponsorship recognition requirements: …would love input here. Ideally whatever structure is in place to recognize sponsors for the given tournament at different sponsorship levels. Important to list this here so RLY holders can have information at hand to judge how impactful this will be in terms of visibility.
Rally network Creator: At least one Rally network creator must stream the game in question. In house expertise that can speak to the community in question about the benefits of the platform, and demonstrate the uses.
Example Grant could look like:
Heroes of the Storm CCL
Timeline: Missed the boat I believe.
Viewer count: 3.2k viewers, 2.6M followers Twitch
Prize Cap: Proposing 4K USD in $RLY
Prize Distribution: 1st place team: 2.5k, 2nd: 1k, 3rd: 500
Point of contact: whoever it would be.
Sponsorship recognition requirement: Listing on website alongside sponsors, callout on stream as part of prizepool, casters are informed of the sponsorship.
Rally Network Creator: Fanhots
So, probably said this twice already, but I really feel some framework will help more come forward with proposals for esports sponsorships that can get the word out on RLY.